Success Stories at Spark Advisory

From Fortune 500 corporate behemoths, to rapidly growing startups, Spark Advisory has helped businesses of all sizes across different industries get the best out of their Salesforce installations. Below, find out more on how Spark Advisory delivers this transformation.

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A Multinational, $22B Food Services Business

Our client is famous as one of the giants – a multifaceted, multinational food services, employee benefits, and facility management business – and has grown in this space for more than 50 years and serves countless customers today.

Our client is famous as one of the giants – a multifaceted, multinational food services, employee benefits, and facility management business – and has grown in this space for more than 50 years and serves countless customers today.

Spark Advisory’s assessment of the client sales and service KPI targets revealed that the client needed a complete overhaul of the information technology system. The client team evaluated our suggestion; soon, the business teams were ready to migrate to Salesforce for impactful service and sales management.

Spark Advisory implemented Service and Sales Cloud, CPQ with Advanced Approvals, APEX, and Lightning components. As the migration progressed, the joint implementation team completely overhauled sales lead generation and customer service functions, making it more agile and decentralized.

After the implementation, customer retention went up to an all-time high of 82%, while revenues increased by 30%, profits jumped 12% across business units.

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A Leading Corporate Wellbeing Platform

This company is a one-of-its-kind corporate wellbeing platform where employees of businesses worldwide can access tools and facilities to keep themselves happy, healthy, and fit. Each day, they work hard to reinvent wellbeing.

This company is a one-of-its-kind corporate wellbeing platform where employees of businesses worldwide can access tools and facilities to keep themselves happy, healthy, and fit. Each day, they work hard to reinvent wellbeing.

Not everything was working well, though. The customer struggled with their sales processes, primarily because the sales funnel management became disconnected because of antiquated sales management systems. It needed enormous manual effort every single day to keep the tools updated with relevant and real-time data. Even identifying a new business, renewal, or cancellation was difficult within existing IT systems.

Spark Advisory undertook the challenge plan to move the customer to Salesforce, transforming outcomes in a record time. As a result, Spark Advisory redesigned the entire Sales and CPQ workflow while enabling multilevel reporting, risk mitigation analytics, and approvals workflow.

Over a few months, the business witnessed a transformation in its sales productivity, increasing by 20%. In addition, the new agility in the team empowered them better and led to a 32% increase in new business bookings.

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A ~$44 Billion Financial Services Behemoth

This legendary financial services business has been innovating since the 19th century – credit cards, digital products, and services in finance – you name it!

This legendary financial services business has been innovating since the 19th century – credit cards, digital products, and services in finance – you name it!

Known for their unwavering focus on customers, this financial services company synonymous with credit cards faced increased difficulty maintaining market share because of the newly entering competitive landscape buoyed by innovation, smartphones, and the internet. As a result, they required an ecosystem that made understanding and servicing customers easy and fast.

Spark Advisory enabled sales personnel to get the complete 360 of the customer’s history and needs projecting on a single device and interface. In addition, the device enabled real-time customer information gathering, which allowed a presentation of an enhanced customized promotional offering to the customers.

The results were phenomenal. The new registrations soared by 40% amongst B2C clientele, while tablet usage for online bookings increased by an impressive 52%.

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A ~$5 Billion Retailer with 500 Stores Globally

Our client is an athletic apparel retailer with 20+ years in this business and is responsible for several significant innovations in sports apparel, including fitness products for Yoga.

Our client is an athletic apparel retailer with 20+ years in this business and is responsible for several significant innovations in sports apparel, including fitness products for Yoga.

The company was working hard to make inroads in the online retail segment; however, their website traffic couldn’t keep up – it was more transactional and without any intelligent device responsiveness. In addition, the user navigation was erratic and backend processes unproductive.

Spark Advisory consolidated the company’s functions across Salesforce Commerce Cloud, Marketing Cloud, Service, and Sales Cloud. In addition, the team integrated Beacon technology with Sales Cloud and CPQ across tablets and mobile devices.

The business observed a 50% increase in first-time visitors to the brand website, while the revenues jumped up by 32%, thanks to the new personalized and integrated website.

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